Our VIP Membership has gone digital!

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We know how much you love our VIP Membership Card, but we also know that the times, they are a’changing, and it’s not always practical to have a purse stuffed with cards.

So… we’ve taken our VIP Membership Card online.

From special offers and surprise treats, to exclusive flavours and unique deals, our new membership card is the place to be for the best of Ruby Violet. 

You can even pre-order and pay directly in the app - and every time you join us, you can collect loyalty points to trade in for scoops...

(this will only work if you're currently on a mobile device!)