Why does ice cream make you happy?

Did you know it is scientifically proven that ice creams make us feel better? That’s why when we break up with a boyfriend, mess up in a work meeting or just have a generally rubbish day, we reach for a tub of our favourite flavour (or at least that’s what I tell myself to excuse the fact I consume so much!).

In an article for The Guardian (you can find it here), we are told by Don Darling, of Unilever, ‘This is the first time that we’ve been able to show that ice cream makes you happy. Just one spoonful lights up the happy zones of the brain in clinical trials.’

Whether we understand the science behind it or not, our lovely staff and customers couldn’t agree more.
Julie Fisher, the owner of and the brains behind Ruby Violet, says ‘It’s a lot to do with childhood memories, it’s sweet. You lose yourself in it, people are silent when they eat ice cream. You think of happy times when you were growing up on holiday’.

Phoebe Brown, Operations Manager, says ‘I don’t know why I like it. I guess initially I would have said because it’s sweet and it’s not part of my everyday diet so having something sweet occasionally makes me feel like it’s a treat but now I work here I like It even more, knowing how it’s made, being able to see the process and the love, effort and dedication that goes into making it’.

Our chef, Maria Mastrofrancesco, who makes ice creams for the shop all day, everyday, year round, (who luckily for us, isn’t tired of it yet!), speaks lovingly of her job and ice cream in general, saying ‘I like my job because it’s creative. Everyday is something different. Making ice creams makes me happy because I know I am selling smiles’.

If you ever needed an excuse to buy an ice cream, let it be that it’s going to put a smile on your face! There’s a double scoop of Salted Caramel waiting with your name on at your closest branch of Ruby Violet.. And if that doesn’t take your fancy, we have a wide variety of other flavours too!

Written by: Layla Turner

Photography by: Tara Griffins

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